Entertainment and gamification have been the signature approach of SSE Riga’s donation campaigns for over a decade. In 2024, the school reached a new milestone with the launch of the IQ Fund—SSE 500, a creatively engineered initiative that introduced dynamic pricing into a unique charity stock market game. This innovation ignited the most competitive alumni engagement to date, achieving the annual scholarship funding goal in just two weeks.

This presentation will reveal the key insights, strategies, and creative tactics behind this success, delivered by Kristaps Silins—the most awarded brand strategist in the Baltic States and a Board Member at SSE Riga Foundation. Kristaps has led the strategic vision behind SSE Riga’s fundraising innovation for more than a decade, and this session offers a behind-the-scenes look at what makes alumni donor engagement not just effective, but unforgettable.