Chalmers has set off on a journey towards excellence. With the ambitious vision – Chalmers, a globally outstanding university of technology for a better world, the aim is to take the lead in securing Sweden’s place at the forefront of technology and innovation by the early 2040’s. Attracting top international talent and raising academic quality to the highest European level while also maintaining and strengthening the university’s successful and effective utilization are important parts of our strategy going forward. Chalmers’ unique position as a foundation-owned university with a corporate structure of subsidiaries is a key factor for success and advancement is bound to play an important role in raising our unrestricted internal base funding through a combination of growing the Foundation’s capital, developing commercial operations and fundraising.

Are you curious about how artificial intelligence could enhance your alumni relations and fundraising—but unsure where to start? This session is designed for those just starting their AI journey. We’ll break down simple, practical ways AI can support your everyday activities, share real-life examples from university advancement, and create a space to exchange ideas with peers. Leave feeling inspired, equipped with actionable steps, and ready to explore how AI can help you connect, communicate, and succeed in new ways!

Entertainment and gamification have been the signature approach of SSE Riga’s donation campaigns for over a decade. In 2024, the school reached a new milestone with the launch of the IQ Fund—SSE 500, a creatively engineered initiative that introduced dynamic pricing into a unique charity stock market game. This innovation ignited the most competitive alumni engagement to date, achieving the annual scholarship funding goal in just two weeks. This presentation will reveal the key insights, strategies, and creative tactics behind this success, delivered by Kristaps Silins—the most awarded brand strategist in the Baltic States and a Board Member at SSE Riga Foundation. Kristaps has led the strategic vision behind SSE Riga’s fundraising innovation for more than a decade, and this session offers a behind-the-scenes look at what makes alumni donor engagement not just effective, but unforgettable.

In this session, LUT University (Finland) and Vilnius University (Lithuania) will share their experiences hosting two major alumni events: the LUT Homecoming Day and the VU Alumni Festival'24. The LUT Homecoming Day occurred on April 13, 2024, at the Lappeenranta campus and attracted over 2,000 alumni. This major alumni event was about showing our appreciation and fostering cooperation—to strengthen our alumni's role as active members of LUT University. This breakout session presents the story of our first Homecoming Day. The VU Alumni Festival'24 brings together over 2,000 Vilnius University alumni. It marked the first large-scale alumni gathering in years, with the primary goal of welcoming alumni back to the University, rekindling connections, and highlighting the importance of the alumni community to Vilnius University. During this session, we will delve into: • The goals and starting points set for each event • Practical strategies for marketing to alumni • Key elements of the on-campus experiences • Lessons learned and key takeaways from organizing large-scale events We will also share practical insights, including the do's and don'ts of planning major alumni events, best practices, and the challenges we faced along the way. Our aim is to provide valuable lessons from our successes and mistakes so that attendees can avoid common pitfalls and build even more successful alumni engagement initiatives. Join us to gain actionable insights and inspiration for creating impactful and memorable alumni experiences!

Collaboration across level in a university can already be in formal structures or you may need to develop the format our self. In this campfire session we will share best practices for how to organize the structure for the division of responsibility for task/activities between university, faculty and department levels.

Do we need CRM systems when we work with alumni and external relations? If we work with a CRM system we need a god practice to handle all the data. How do we handle GDPR? How do we structure data about alumni and external relations? How do we work with fundraising processes?. How do we integrate to student service systems and other systems? During the discussion we will look answers to all these and other related questions. We will share our experience and reporting good practices.

Creating, building and sustaining relationships with your alumni around the world is challenging, but can also be very rewarding. How much should be done at the individual level (i.e. contact with regional representatives, like an alumni ambassador programme) versus organised groups (aka “chapters”)? What are the pros and cons of each model? How much time should be invested, and what is the ROI? What communications prove to be most valuable and effective? What metrics are worth measuring (or possible to measure) in terms of engagement within international networks/groups? Does this vary from metrics for engagement at the national level? What are some future trends within this area?

The campfire sessions are facilitated discussions on a given topic. Please choose one from the list below.

Are you navigating alumni relations and fundraising with a small team? Do you have creative strategies or challenges to share? Join this interactive campfire discussion where we’ll explore AI as your team member, micro-communities, crowdsourcing engagement, gamification, subscription-based giving, alumni as influencers, reverse fundraising, guerrilla marketing, and corporate collaborations on a budget—all through a Nordic perspective. If you have experiences or insights on these topics, we’d love to hear from you! If you’re looking for inspiration, come listen, learn, and take away practical ideas to apply in your own work.