Over the past decade, the importance of individual giving and donations has significantly increased in the Nordic university sector. Understanding the motivations and experiences of individual donors is becoming increasingly crucial. In this breakout session, we will present two case studies that shed light on this topic.
In 2024, Nora Rahnasto explored ways to enhance the engagement and donor experience of major individual donors in higher education as part of her MBA thesis in Service Innovation and Design. The study identified four donor behavior archetypes and the different motivations of major individual donors, with Aalto University serving as the case study.
Alexandra Kettil from Chalmers will provide concrete and inspiring examples of Chalmers' alumni giving program and fundraising for international scholarships, illustrating successful strategies and practices in engaging alumni as donors.
Join us to gain valuable insights into effectively designing donor experiences and fostering stronger relationships with private individuals.