Learning Objectives

• Explain the essential elements of the educational fundraising process, including unrestricted/annual funds, major and principal gifts and structured and planned gifts.
• Discuss how to use data to determine donor capacity and interest.
• Identify cultivation tactics to manage prospective donor relationships.
• Describe strategies on relationship building with colleagues in the advancement field.

Hear what past attendees have to say:

• “The CASE Newcomers Conference is a must-attend for neophytes to fundraising! You'll learn from the very best and network with colleagues who understand exactly where you are.”
• “I left feeling better informed, more enthused, and inspired by this career field. Everyone was an engaged presenter and seemed genuinely invested in our growth and success.”
• “This was a training that I wish I had the opportunity to take right away upon getting hired into a Development role. Very good way to learn about development as an overview, but also with great detail. Bring a friend so that you can divide and conquer the split sessions.”
   

Who Should Attend

• Development professionals with fewer than two years of fundraising experience
• Academic leaders and volunteers with fundraising responsibilities
• Newcomers to educational development