Content has been king in higher education marketing for some time, but how do we really know our content is landing with our target audiences? What role does user-led content, AI, media channels, diversity and budget play in content creation?

This workshop will give you give you some practical examples and insights on how to plan, create and share great content that resonates and builds relationships with audiences rather than transactions. It will cover examples from both HE and private sector to give you the tools you need to craft killer content for your institution.