Building a Major Gifts Program From Scratch
4:00 PM - 5:00 PM CT
Speaker(s): Christen Wilson, Chief Advancement Officer, The John Cooper School
Elective Session
Building a Major Gifts Program from Scratch explores the essential organizational and advancement team factors required to launch and sustain an effective major gifts program. Participants will examine how culture, leadership alignment, planning, and investment create the foundation for success, alongside practical guidance on prospect strategy, team structure, goals, systems, volunteer partnership, and stewardship. Designed for staff from organizations at an early or transitional stage, this session emphasizes building a sustainable program for lasting philanthropic impact.