This session will explore the importance of ethical fundraising and what it means to you and your Institutions.

We often think of a solicitation as a singular event, a meeting where we "make the ask." This may be the case for lower-level donations, but when it comes to major gifts, they rarely come from a single visit. Rather, we need to build up a relationship over many interactions – meetings, events, phone calls – and really understand what a potential donor might be looking to achieve in making a gift. Questioning and listening are powerful skills. Understand the solicitation process and learn how to develop questions instead of talking points – this will inform your gift strategy, advance relationships, and result in a joyful "Yes" to your request.

For many, the idea of making an ask for support is the most daunting aspect of advancement.  The truth is, with preparation and practice, your confidence and comfort will increase dramatically.  In a series of role plays, we will consider not only the sort of preparation required to ensure your meeting is fruitful and enjoyable, but also what a conversation during an actual visit might sound like.

A true partnership between an academic leader and their advancement lead is the key to successful fundraising but what does it take to create this type of relationship? In this moderated conversation, hear from a seasoned academic leader and senior advancement professional as they discuss the importance of clear roles, responsibilities, and expectations. They’ll also explore critical success factors to consider and implement as well as tips and attributes to make your partnership a winning one. 

This is an opportunity for academic and Institutional leaders to split off and spend time with Faculty members to dive deeper into the topics covered in day 1.