As the cost of paper and shipping continues to rise, along with efforts to be more eco-conscious, Howard University made a radical-to-Howard decision: to take down its magazine’s print version from four to two, with one digital-only version (three issues a year). To make this transition seamless, an overhaul of the existing magazine website to an interactive, immersive experience for the busy reader was required. In addition to the digital-only issue, each print issue of the magazine is accompanied by a digital version that must be editorially planned in tandem, essentially planning two magazines in parallel. The results we’ve achieved have been astounding. Join Rin-rin Yu (Editor, Howard Magazine) and Frank Tramble (Vice President of Communications and Chief Communications Officer) as they share the rationale made to go hybrid, the process they went through to design a new digital site, the features selected, along with the results and constituent feedback.