For almost 20 years technology has promised to revolutionize engagement by connecting alumni via online platforms. Today, while this vision is still largely elusive, institutions like UC Berkeley and others are still striving toward this goal. In 2022, UC Berkeley partnered with BWF to conduct a needs assessment focusing on building a single, comprehensive online engagement platform for the entire campus. An extensive benchmarking project was conducted with 24 peer institutions across the US and Canada. Together we'll review the results of this benchmarking effort and offer insights into the current state of online alumni engagement in advancement?