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District VIII Annual Conference 2025
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4:00 PM - 5:00 PM PST
Becoming an Innovation Hub: Data Strategies & Overcoming Cultural Resistance
Learn how advancement services at the University of Manitoba became the catalyst for a data-driven transformation and a hub of innovation. This journey began with a bold statement: "to become a data-driven organization." By implementing direct changes, advancement services evolved from a small service unit into a dynamic solutions provider. This transformation rapidly expanded to adjacent business units and, within just four years, reached central departments and faculties. Discover the best practices and strategies that fueled this rapid evolution, and learn how to apply these principles to foster innovation and data-driven decision-making in your own organization. Join us for an inspiring session filled with actionable insights and proven success stories.
Speakers: Alex Campomanes, Executive Director, Advancement, The University of Manitoba
Competencies: Business and Financial AcumenLeadership
Experience Level: Level 2- Emerging Early CareerLevel 1- Early Career
9:00 AM - 10:00 AM PST
Lessons From The Little Engine That Could: Overcoming Campaign Obstacles
What is it about “the little engine that could” that allowed it to successfully pull the train over the mountain when larger engines refused to even try? Why is it that California pistachio farmers so often become millionaires when the trees take years to mature and bear fruit? What can we learn from the little engine that exclaimed “I think I can…I think I can” as it huffed and puffed to the mountain top?
Can universities and colleges embarking on a major comprehensive campaign learn from these examples? Yes, when one considers the common characteristics or ingredients in a successful campaign: patience, persistence, and a healthy culture of philanthropy. It is almost universal that comprehensive campaigns, especially multi-year, first time efforts, are a mixture of challenges and opportunities. But with patience, persistence and a keen understanding of your culture of philanthropy, the challenges can be met, and the opportunities can bear fruit.
Join us for an in-depth look at these issues and obstacles and get tips on how patience and persistence can lead to success:
• How do you go about setting meaningful priorities and goals? How do you respond to shifting priorities?
• Explore strategies when changes in leadership occur.
• Join our discussion on successful techniques to grow or enhance your prospect pool.
• It takes money to raise money. Explore with colleagues the multiple methods for aquiring resources that will put you on a path to a successful campaign.
• What do you do when when campaign fatigue sets in?
• Identifying and growing your culture of philanthropy is essential to campaign success. Explore with us the four key pillars of a robust culture and how you can improve them as your campaign unfolds.
Speakers: Barb Richey, Vice Presidenet for University Advancement, Eastern Washington University, Peter Smits, Senior Consultant and VP Emeritus, The Phoenix Philanthropy Group, Inc. and Fresno State
Competencies: Strategic ThinkingLeadership
9:00 AM - 10:00 AM PST
Building your table of influence
Here’s the edited version of your copy, incorporating the idea that these lessons apply beyond traditional creative roles:
As creatives, we often aspire to secure a seat at “the table”—seeking recognition, influence, and the opportunity to shape key decisions. But here's the truth: we already have a table of our own, brimming with unique insights, diverse experiences, and the ability to make a real impact. The challenge lies in recognizing and leveraging it.
This session is designed for in-house creative professionals looking to grow their careers, expand creative opportunities, and develop leadership skills. However, the lessons shared go beyond traditional creative roles. No matter where you work or what your role is, creativity isn’t confined to a title or department—it’s a mindset.
Together, we’ll explore how to identify and unlock opportunities for authentic connections and influence within your organization, empowering you to make an impact without waiting for an invitation.
Speakers: Josh McInerney, Manager, Creative Services, Bow Valley College
Competencies: LeadershipRelationship Building
Experience Level: Level 2- Emerging Early CareerLevel 3- Practicing Mid Level Career
9:00 AM - 10:00 AM PST
Career Development: Innovative Programs that Enhance Engagement AND Alumni
With career pivots and side hustles becoming the norm, the alumni community’s appetite for ongoing career support is stronger than ever. The University of Calgary has successfully implemented a comprehensive suite of alumni career development initiatives designed to support professional growth and cultivate lifelong relationships. This session explains our multi-faceted approach, highlighting key career development offerings that have significantly increased alumni engagement and improved the lives of thousands of our alumni. These offerings are highly replicable and can be initiated by other institutions to improve engagement, all while providing life-changing support that positively impacts their alumni and greater community.
The success of our innovative alumni programming is evidenced by increased participation rates, positive feedback, and the strengthened sense of community among our alumni. By sharing our strategies and outcomes, we aim to inspire other institutions to adopt similar approaches, ultimately enhancing alumni engagement and their lifelong career development.
Speakers: Andrea Christensen, Sr Alumni Career Development Specialist, University of Calgary, Kathleen Ralph, Lead, Alumni Mentorship, University of Calgary
Competencies: Relationship BuildingIndustry/Sector Expertise
9:00 AM - 10:00 AM PST
Crafting a Dynamic Day of Giving for Non-Traditional Student Communities
Discover how Portland State University, an urban campus with a non-traditional student body, has created a vibrant and successful Day of Giving campaign with nearly 100 participating funds. This session will reveal the unique strategies used to garner widespread support and brand recognition among campus partners, alumni, faculty/staff, and students. Attendees will learn how to leverage challenges, foster effective partner communication and training, boost student involvement, and execute a comprehensive communications strategy. Join us to gain actionable insights and proven methods to elevate your institution’s Day of Giving.
Speakers: Amanda Gabriel-Landis, Digital Communications Manager, Portland State University Foundation, Carol Perales, Associate Director, Annual Giving, Portland State University Foundation, Connor Tudbury, Director of Annual Giving, Portland State University Foundation
Competencies: Strategic ThinkingRelationship Building
Experience Level: Level 1- Early CareerLevel 2- Emerging Early Career
10:45 AM - 11:45 AM PST
Talent Management: Embracing Diversity, Bridging Generations, and Adapting to Evolving Workplace Cultures
As workplaces evolve, talent management strategies must adapt to address new challenges and opportunities. This panel explores the critical aspects of recruiting and retaining diverse talent, integrating emerging professionals into a multigenerational workforce, and fostering a cohesive, inclusive workplace culture within the advancement profession. Panelists will discuss practical approaches to bridging generational gaps, aligning varying work styles and expectations, and creating environments where employees from all backgrounds can thrive. Join us to gain insights, share experiences, and explore innovative solutions for building dynamic, future-ready teams in the field of advancement.
Speakers: Tahsin Alam, Associate Dean for Advancement, Foster School of Business, University of Washington, Andrea Christensen, Sr Alumni Career Development Specialist, University of Calgary, Edgar Gonzalez, Vice President, University Advancement, Seattle University, Jason Thomas, Director, Talent Management, Oregon State University Foundation, Tyrell Warren-Burnett, Senior Director of Annual Giving, Oregon State University Foundation