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District VIII Annual Conference 2025

Crafting a Dynamic Day of Giving for Non-Traditional Student Communities

Friday, January 31, 2025
9:00 AM - 10:00 AM PST
Speaker(s): Amanda Gabriel-Landis, Digital Communications Manager, Portland State University Foundation, Carol Perales, Associate Director, Annual Giving, Portland State University Foundation, Connor Tudbury, Director of Annual Giving, Portland State University Foundation
Competencies: Strategic ThinkingRelationship Building
Experience Level: Level 1- Early CareerLevel 2- Emerging Early Career
Elective Session
Communications and Marketing
Fundraising

Discover how Portland State University, an urban campus with a non-traditional student body, has created a vibrant and successful Day of Giving campaign with nearly 100 participating funds. This session will reveal the unique strategies used to garner widespread support and brand recognition among campus partners, alumni, faculty/staff, and students. Attendees will learn how to leverage challenges, foster effective partner communication and training, boost student involvement, and execute a comprehensive communications strategy. Join us to gain actionable insights and proven methods to elevate your institution’s Day of Giving.

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