Increasingly the pressure is on to purchase the latest text-messaging software or use the latest trending social media tools to reach donors, not to mention to abandon things like phonathons and other “outmoded” forms of outreach. But in independent schools sometimes the “old-fashioned,” personal way is the best way to cultivate, engage, and retain donors, and to run your annual fund campaign. This session will focus on using everything from handwritten, personalized notes on solicitations and acknowledgements to lively phonathons to, yes, text messages and emails, to good old-fashioned phone calls and coffee dates to meet and exceed your annual fund goals, all while building good will among volunteers and constituents, and even having a little fun at your job!