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    In this new interactive report, CASE Insights offers a comprehensive approach for adopting generative AI, based on findings from a year-long research study with advancement practitioners.
     

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CASE International Schools European Forum 2024
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Headshot of Michaela Seeger

Michaela Seeger

Director of Community Relations, Zurich International School

Michaela Seeger is the Director of Community Relations at Zurich International School. She has extensive experience in the for-profit and non-profit environment and has served as a member of the CASE Europe Board (2011–2017) and as Chair of the ECIS (The Educational Collaborative for International Schools) Advancement Committee (2008–2017). Michaela is also a recipient of the CASE European School Engagement Award and one of our Laureates for her distinguished work in advancement for international schools. Michaela holds a Bachelor of Arts in Economics from Mount Holyoke College, a Master of Business Administration (M.B.A.) from City University of Seattle, and a Certificate in Nonprofit Management from Northwestern University.

Emma Jones

Emma Jones

Advancement Director, Stockholm International School

Emma Jones is the Advancement Director at Stockholm International School (SIS), where she has led the development of a comprehensive advancement function since 2018. As the first in this role, Emma oversees student recruitment, marketing, admissions, communications, public relations, alumni engagement, and fundraising.

Emma played a key role in negotiating and securing new campus facilities for SIS, using an integrated advancement model that has strengthened the school’s presence and engagement with the broader community.

With extensive experience in international networks and advancement programmes, Emma brings expertise in working with volunteers, donors, and institutional partners. Previously, she held senior roles at Imperial College London and KTH Royal Institute of Technology in Stockholm, where she set up a global network of international alumni chapters.

Emma has been a long-time volunteer and speaker for CASE. She has been recognised with both a CASE Circle of Excellence Silver Medal and a Bronze Medal for her work. She was also named a CASE Laureate, further honouring her contributions to the field. Emma was a Faculty member of the first CASE Alumni Relations Institute and previously served as Vice Chair of the CASE Council for Europe.

Sandy Mateus

Sandy Mateus

Director of Giving and Engagement, American School in London

A triple British-Portuguese-American citizen and native of San Francisco, California, Sandy is the Director of Giving and Engagement at the American School in London (ASL). Sandy has over 20 years of advancement experience in the areas of development, parent and alumni engagement, and communications at pre-K-12 and single-sex schools. A graduate of UC Santa Barbara with a BA in Political Science and Portuguese and an MBA in International Business from St. Mary's College in Moraga, California, Sandy thoroughly enjoys working in a day school environment interacting with members of the global community that exists at ASL. 

Headshot of Michelle Collin

Michelle Collin

Director of Development and Alumni Relations, American School of Barcelona

An Australian who was raised on the international circuit, Michelle joined the American School of Barcelona in 2020 as Director of Development and Alumni Relations after many years of working in China at two other international schools. Her experience encompasses alumni relations, community engagement, and strategic fundraising within the international non-profit school sector. She enjoys the complexity of her role and always strives to deliver the best experiences for the school's international and diverse community.

Michelle was a member of the planning committee for the inaugural CASE International Schools European Forum 2023 in Geneva and again in 2024, when the Forum was hosted at the American School of Barcelona.

 

Bill Volchok

Bill Volchok

Assistant Director, American School of Barcelona

Bill grew up in a large family in New Jersey and went on to study physics and Image Science at Rochester Institute of Technology in upstate New York. After receiving his Master's degree in Science he worked in Silicon Valley for a few years and ended up doing research and development on holographic imaging at the Polaroid Corporation. A few experiences with volunteer teaching led Bill to make a career change and move into education. He began as a math/science teacher in the Middle school and soon took on the leadership role of Secondary Principal at his second international school in Las Palmas de Gran Canaria. He has taught High school physics and Theory of Knowledge and is passionate about the IB Diploma program and the broad range of opportunities it offers students. As the Secondary Principal for 17 years at the American school of Barcelona (ASB) he has led the transitions into the world of educational technology and instructional refinements around standards-based learning, authentic learning experiences and service learning. For the last 7 years, Bill has taken on the role of Assistant Director at ASB, coordinating the operational areas (admissions, marketing, communications, alumni, development, human resources and extracurricular programs) that support the learning environment throughout the school. He fully enjoys supporting his two children as they navigate their university years and activities like mountain biking, scuba diving and juggling, from time to time.

Deborah Eleftheriou

Deborah Eleftheriou

Head of Development, St. Catherine’s British School in Greece

Deborah Eleftheriou is the Head of Development at St Catherine’s British School in Greece and a member of the Senior Leadership Team. With 16 years of dedicated service at St Catherine's, Deborah has held key roles, including Alumni Relations Manager, where she played a pivotal part in establishing the school’s Development Office. Her career began in Public Relations with the British Royal Family and later transitioned into a unique role as a Cruise Director on the seas, experiences that have provided her with a diverse background in International Education, Governance, PR, Communications, and Event Management.

Since January 2020, Deborah has led the Development Office, overseeing Fundraising, Communications, Marketing, and Alumni Engagement. Under her leadership, the school advanced its first Capital Campaign and is set to launch an annual fund this year, driving significant progress in its development goals, including plans for a new Lower School and Sports Complex. She also contributed to the broader advancement community as a member of the planning committee for the CASE International Schools European Forum 2023 in Geneva. Passionate about fostering strong connections, Deborah is dedicated to linking the St Catherine’s community across generations and ensuring a lasting impact.

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