Session 2 - Marketing and Communications – Shaping Reputation and Relevance
9:15 AM - 10:15 AM CEST
Speaker(s): Ines Teresa-Palacio, Founder and Director, Via Pinnedda, Santiago Fernández-Gubieda Lacalle, Chief Reputation Officer, Universidad de Navarra
Featured Session
How do we cut through the noise to position our institutions strategically? This session explores the role of communications in reputation-building, thought leadership, and supporting alumni and fundraising efforts. We will look at practical tools and strategies for building trust and raising awareness.