This presentation is a case study detailing the rapid growth and success of the Giving Tuesday campaign at the University of Victoria (UVic). Started in 2016 as a volunteer-led student-focused awareness event, with a small digital component, Project: Add Sprinkles has grown in six short years into an innovative and engaging campus-wide celebration of philanthropy. Highlighting award-winning aspects of this giving day campaign, this presentation will walk participants through the growth of Project: Add Sprinkles. We will discuss our creative and innovative process of concept design, specifically highlighting the practical approach we took to create multiple award-winning elements in a single event such as the Great Giving Gram-alanche and the student-focused Philanthr-opoly. This presentation will candidly discuss obstacles we faced and how we utilized tools and systems, while building and leveraging internal campus partnerships to grow Project: Add Sprinkles into a campaign the community is eager to engage with.