Making an Anniversary Moment into a Forward-Looking Brand Movement
4:45 PM - 5:45 PM CT
Speaker(s): Frank Burns, Account Director, 160over90, John Graff, Interim Chief Marketing Officer, The University of Texas at Austin McCombs School of Business
Competencies: Global and Cultural CompetenceBusiness and Financial AcumenStrategic ThinkingLeadership
Elective Session
A milestone anniversary is often seen as a major cause for celebration.
A time to look back and commemorate all that’s been - maybe round up some extra donor support.
But for the McCombs School of Business at UT Austin, a big birthday is not a laurel to rest on.
In this session, you will learn how McCombs’ Office of Marketing & Communications, Office of Development, and Office of the Dean came together in its centennial year to communicate innovation, human-centeredness, and empathy; to champion new voices and new perspectives in storytelling; and directly appeal to students, alumni, and supporters.