District III Conference Sessions
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CASE District III Annual Conference
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68 Results Found
11:45 AM - 12:45 PM ET
Redefining Board Meetings: Engaging, Value-Added, and Effective
Are you redefining your board management and engagement for meetings? Learn tactics that can be instituted in working with your board members to engage them at the meeting - from time with students to problem solving to executive sessions with your leadership. Learn ways to engage with them virtually and in person. Have your board members come out of the meeting feeling like they made a difference and impacted your institution.
Speakers: Angela Mills, Director of Alumni Relations, College of Engineering, Virginia Tech
11:45 AM - 12:45 PM ET
Identifying and Amplifying High Performing Content
How do you accurately predict which topics and content will be of interest to your audience? Learn the formula for how to identify a top-performing story idea and how to amplify that content across channels to inspire content consumption and action from your target audience. The Georgia Tech Alumni Association will share how they leveraged the source of information that alumni most rely on (the magazine) to promote bonus content, conversations, and creative extensions to move readers to online contributors and hear what practices they use to track and learn from the performance of these amplification efforts.
Speakers: Jenn Herseim, Editor, Georgia Tech Alumni Association, Cristina Easterbrook, Director of Digital Strategy, Georgia Tech Alumni Association
Competencies: Industry or Sector ExpertiseStrategic Thinking
11:45 AM - 12:45 PM ET
The Vital Step Before Branding Your Institution, Capital Campaign or Program
To ensure successful branding of an institution, capital campaign, recruitment initiative or athletics program, a strategic message, followed by relevant positioning, must be developed first. This vital step is called brand development. It’s the deep, strategic pre-work and planning often missed by educators and leadership—an inside-out process of discovering who you are, what’s different and why stakeholders should care. Such work should begin with the President or Head of School, not with communications and marketing, which is an outside-in approach. Brand development also considers the hidden aspects to make any initiative wildly effective—virtually eliminating the costliest pain points.
Speakers: Jan Olson, Sr. Director, Communications & Marketing, The Bolles School, Jennifer Holland, President, Holland People + Brands, Ashley Santos, Associate Vice President of Principal Giving and Campaign Manager, The Citadel Foundation
Topics: Annual Giving
11:45 AM - 12:45 PM ET
An Introduction to Development: On-Boarding a New Faculty Partner
What happens when a new department chair or faculty partner has been named? This change in leadership and dynamics can be daunting BUT it’s an opportunity! In this session participants will hear how one DO and Department Chair team built a trusting relationship and brought a fresh new perspective which revitalized fundraising for the ECE Department in the Herbert Wertheim College of Engineering at the University of Florida. The presentation will be a case study around three key themes: Building Trust, Updating Priorities and Celebrating Successes.
Speakers: Sarah Johnson, Senior Director of Development, University of Florida, Mark Tehranipoor, Chair, ECE Department and Intel Charles E. Young Preeminence Endowed Chair Professor in Cybersecurit, University of Florida
11:45 AM - 12:45 PM ET
Personal Outreach at Scale: A People-First Approach to Digital Engagement
There has never been a greater opportunity to use digital tools to accomplish your fundraising goals. But technology changes rapidly, and what if all the hype is for nothing? In this session we'll explore the various ways to build digital-first donor engagement programs, finding the right tools to align with your goals, and how to accomplish personal outreach at scale. We'll review examples of innovation in the field and look at how strategies may continue to evolve.
Speakers: Alison Mercer, Executive Director, Donor Engagement & Communications, Georgia State University, James Barnard, Associate Managing Vice President, BWF
11:45 AM - 12:45 PM ET
Capturing Stories - Understanding Why Your Donors and Alumni Love You
Your alumni and donors have stories to tell, stories about how your school helped them to get where they are today, shaped them during a critical point in their lives and the memories that still make them smile. They also have stories to tell about how they want their gifts to be used and what is meaningful to them about the work you are doing now and in the future. By capturing these stories and feeding them back to them in your communications, you can create personalized communications that will be more impactful than generic appeals.
Speakers: Jay Finney, Vice President, PCI/StoryCause, Anthony McAdoo, Executive Director, Western Kentucky University
1:00 PM - 2:30 PM ET
DEIB Luncheon with Toya Webb, Ed.D. The Great Disengagement Why Meaningful Connection is Mission Critical
As institutions deal with The Great Resignation, The Great Realignment, Quiet Quitting and the Act Your Wage post-pandemic crisis, the need for meaningful connection has never been greater. Increasing workloads, elevated stress levels and initiative fatigue have all resulted in a disengaged workforce. Learn why meaningful connection is vital to fostering a sense of belonging and how building a culture of connection, will reignite our passion and lead us back to our North Star: Students.
Lunch is included in the conference registration.
Speakers: Toya Webb, Chief Marketing and Communications Officer, Elgin Community College