How do you accurately predict which topics and content will be of interest to your audience? Learn the formula for how to identify a top-performing story idea and how to amplify that content across channels to inspire content consumption and action from your target audience. The Georgia Tech Alumni Association will share how they leveraged the source of information that alumni most rely on (the magazine) to promote bonus content, conversations, and creative extensions to move readers to online contributors and hear what practices they use to track and learn from the performance of these amplification efforts.

The ingredients that comprise culture are a lot to balance. And with ever evolving staffing models due to the pandemic and the Great Resignation, leaders need new and better tools to manage their departments. In this session we’ll examine an innovative approach undertaken by The Hill School with the goals of gaining a clear view of the advancement team’s perceptions on culture, optimizing employee satisfaction, and building internal consensus. The unique design of the process provided leadership a view of team members’ top priorities, allowing for change management most beneficial in retaining talent, strengthening teamwork, and improving productivity.

Are you redefining your board management and engagement for meetings? Learn tactics that can be instituted in working with your board members to engage them at the meeting - from time with students to problem solving to executive sessions with your leadership. Learn ways to engage with them virtually and in person. Have your board members come out of the meeting feeling like they made a difference and impacted your institution.

There has never been a greater opportunity to use digital tools to accomplish your fundraising goals. But technology changes rapidly, and what if all the hype is for nothing? In this session we'll explore the various ways to build digital-first donor engagement programs, finding the right tools to align with your goals, and how to accomplish personal outreach at scale. We'll review examples of innovation in the field and look at how strategies may continue to evolve.

What happens when a new department chair or faculty partner has been named? This change in leadership and dynamics can be daunting BUT it’s an opportunity! In this session participants will hear how one DO and Department Chair team built a trusting relationship and brought a fresh new perspective which revitalized fundraising for the ECE Department in the Herbert Wertheim College of Engineering at the University of Florida. The presentation will be a case study around three key themes: Building Trust, Updating Priorities and Celebrating Successes.

Accepting in-kind donations of property is a normal function of comprehensive Higher-Ed fundraising. Larger institutions with decentralized units face challenges with knowing when property is being donated and helping employees understand their responsibilities on behalf of the institution. This session will explain some of the unique complications which led Kennesaw State University to develop a central process for accepting a wide variety of Gifts-in-Kind.

As institutions deal with The Great Resignation, The Great Realignment, Quiet Quitting and the Act Your Wage post-pandemic crisis, the need for meaningful connection has never been greater. Increasing workloads, elevated stress levels and initiative fatigue have all resulted in a disengaged workforce. Learn why meaningful connection is vital to fostering a sense of belonging and how building a culture of connection, will reignite our passion and lead us back to our North Star: Students. Lunch is included in the conference registration.