The Perfect Prospect Experience: 5 Simple Steps to a Web Personalization Strategy
10:45 AM - 11:45 AM PT
Speaker(s): Eric Hazen, Director of Digital Marketing, Ferris State University
Competencies: Industry or Sector Expertise
Elective Session
Personalization is the future for higher ed websites. Building a personalization strategy doesn't have to be intimidating. Learn five simple steps to creating personalized, frictionless website experiences that drive conversions by key audiences with minimal technical knowledge. See how Ferris State University put these steps in place to power an astonishing 2800% increase in website clickthroughs and start building your own personalization plan.