Communicators know that verbal speech cannot be undone, yet written corrections or amendments can go a long way to rectifying an error in print. But when it comes to imagery that "can't be unseen" there is nothing so toxic as a visual misstep. When the "art" you've used in your campaign, be it photography or illustration, offends sensibilities, the consequences extend beyond a single communicator and have a tendency to implicate organizational leadership. In this session, we will examine case studies of ad campaigns in the corporate and higher-education realms whose tone-deafness ended not in engagement but outcry. We will look especially at the implications of visual choices when communicating across cultures and nationalities, examining best practices for photography and illustration alike.