Bring creative ideas to life with Ashley and Sarina's brainstorm framework. Known for their creative and innovative marketing campaigns, the Cornell advancement marketing team has fine tuned their approach to creating content themes that alumni love. Ashley and Sarina will teach how they craft creative marketing campaigns from online or in-person brainstorming sessions that remain timely and relevant.

During the session, Ashley will share the science behind creativity. We'll leverage online tools, explore audience mindsets, and lean on team member strengths in a brainstorming session that is inclusive and fun. Sarina will showcase how these ideas are brought to life in alumni engagement and fundraising pieces.

With a track record of pioneering marketing campaigns that have left a mark, these creative brainstorms will help your organization unlock its full creative potential.