Sometimes the greatest superpower isn't strength or speed... it's hope.

In this powerful and entertaining keynote, Jesse Wilson, co-founder and president of The For The Win Project, will share how they’ve harnessed the magic of Hollywood storytelling to empower children facing life-threatening illnesses, disabilities, and adversity by turning them into the heroes of their own stories. Through customized movie posters, trailers, and immersive experiences, their work brings light, courage, and visibility to kids who deserve to be seen and celebrated.

Jesse will showcase how the language of creativity and storytelling, something that inspires us from the earliest age, can be used to bring joy, purpose, and empowerment.