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Jim Lake

Jim Lake

President, Michael Walters Advertising

Jim started his career as a director for NBC, before becoming a founding partner of Michael Walters Advertising.  Jim has been a brand expert speaking around the country to help industries like: Financial Services, Insurance, Franchise Marketing, Higher Education, Healthcare and Sports Marketing. With an endless passion for storytelling and building brands, Jim has helped grow many national brands such as Blue Cross Blue Shield, the Chicago Cubs, Paul Mitchell, Morton’s Steakhouse, Northeastern University and many more. 

Teresa Valerio Parrot 2024

Teresa Valerio Parrot

Crystal Apple Winner
Principal, TVP Communications

Teresa often says that while her husband is her true love, her alma mater was her first love. Higher education is her home. She is known for honesty juxtaposed with optimism; the two combine to provide communications counsel focused on transparent leadership and relationship building. Teresa helps higher education executives truthfully share excellence and genuinely own mistakes through their communications and actions because she knows honesty is present in all sound proactive and crisis outreach.

Previously, Teresa served as senior vice president for Widmeyer Communications and vice president for SimpsonScarborough. She counts almost 10 years of service with the University of Colorado, including an officer-level appointment as Assistant Secretary of the University.

She is co-host of the Trusted Voices Podcast, co-editor of Call to Action for Inside Higher Ed, and has numerous bylines with national and higher education media.

Teresa earned a bachelor’s degree in communications from the University of Colorado Boulder, a master’s degree in public administration from the University of Colorado Denver, and a doctoral degree in higher education policy and leadership from Southern Methodist University. She holds accreditation in public relations from the Public Relations Society of America (PRSA).

She lives in Longmont, Colorado, with her husband and dogs. Each year she threatens to become a runner and instead spends her time traveling with her family. Don’t get her started on how amazing her college-aged daughter is unless you have a spare hour or two. Or three. She serves on the boards of PRSA, the Colorado-based Scientific and Cultural Facilities District (SCFD), and KUNC public radio and the Colorado Sound. She is a member of the Denver Ballet Guild.

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