Join CASE in Barcelona for a free event exploring how to advance your institution’s reputation and growth and build success in alumni relations, communications, marketing, and fundraising. With speakers and facilitators from leading European institutions as well as regional experts based in Spain, there will be opportunities to learn, share and network.

Join us to

• Gain insights and ideas which will support you and your teams become more successful in advancing your institution.
• Hear from European experts in communications, marketing, fundraising and alumni relations.
• Collect examples and best practices from institutions across Europe and beyond. 
• Make connections with fellow professionals in your region.
• Discover more about the CASE global community and future events across Europe.

Who is this event for?

Professionals leading marketing, communications, student recruitment, fundraising and alumni relations teams in educational, research or charitable organisations in Spain. 

Please note, this event will take place in English.

Programme Overview

15:00 - Welcome 

Alfonso Méndiz, Rector, UIC Barcelona and Sue Cunningham, President and CEO, CASE 
 

15:10 - The Role of Leadership in Building Institutional Reputation 

Sue Cunningham, President and CEO, CASE (Chair), Charlie Jeffery, Vice-Chancellor, University of York, Juan Pablo Garrido, Director of Corporate Development, UIC Barcelona, and Rachel Sandison, Deputy Vice-Chancellor, External Engagement, University of Glasgow and Santiago Fernández-Gubieda, Chief Reputation Officer and Executive Director of the Centre for University Governance and Reputation, Universidad de Navarra   

Join leaders from the UK and Spain for a panel discussion and Q&A, as they consider how to grow, manage and monitor institutional reputation to facilitate fundraising, marketing, recruitment and community engagement.
 

16:00 - Breakout Session - choose a subject to explore in greater depth: 

• Building a Vibrant Alumni Relations Programme
  Mehrnoosh Rayner, Head of Alumni Relations, European Molecular Biology Laboratory, Magali Coello, Alumni Relations Officer, University of Twente and Sandra Rincon, Trainer, researcher and author on global engagement with purpose
   
• Developing an Effective Fundraising Strategy – Lessons From Established Programmes
  Ben Plummer- Powell, Chief Philanthropy & Global Engagement Officer, The London School of Economics and Political Science (LSE), Olaya García-Lancha, Director of Institutional Development at ESADE Business & Law School and Juan Pablo Garrido, Director of Corporate Development, UIC Barcelona 
   
• Ensuring Successful Student Recruitment Growth
  Dee Reid, Director of External Relations, Leeds Beckett University, Inés Teresa-Palacio, Global education specialist, advisor and consultant, and Martyn Edwards, Director of Marketing and Advancement, Loughborough University
   

17:00 - What Does This Mean in Spain?

Pamela Agar, Co-Executive Director, CASE Europe (Chair), Umberto Bini, Head of Corporate Alliances and Philanthropy, UIC Barcelona, Ines Teresa-Palacio, Global education specialist and independent advancement consultant and Emanuel Diaz Miranda, Head of Content Marketing, IE University and Silvia Bueso, Speaker, trainer and founder of ‘The art of asking’ methodology. 

Reflections from a panel of experts on the afternoon’s discussions in the context of national and regional opportunities and challenges. 
 

17:50 - Closing Comments

Caroline Davis and Pamela Agar, Co-Executive Directors, CASE Europe
 

18:00 - Networking & Drinks Reception 

Continue the conversation with fellow professionals and colleagues from across Europe.
 

19:00 - Event Close