Instead of opening with a traditional program directory, the University of Waterloo’s You+Waterloo viewbook is a guided discovery experience, helping students explore emerging interests, understand academic pathways, and imagine their bright future at Waterloo. Distinctive illustrations and designs introduce warmth, clarity, and approachability, while expressing Waterloo’s values of exploration, originality, connection, creation, and courage. The visual language makes complex information easier to navigate. The publication connects to a digital program selector that expands the discovery journey without duplicating content. The viewbook is complemented by audience-specific versions for international, Indigenous, and Mandarin-speaking students. Distributed to more than 100,000 prospective students across 37 countries, You+Waterloo demonstrates how strategic storytelling, thoughtful design, and a student-centered philosophy can elevate a traditional viewbook into a powerful, curiosity-sparking recruitment experience.
From the Judges
The judging team liked the audience-specific viewbooks. The piece has a great mix of information and design elements.
