Princeton University’s advancement communications team created a distinctive printed report documenting the impact of the mission-driven Venture Forward university campaign, which focused on fundraising, engagement, and telling the university’s story. The four-year public phase of the campaign concluded on June 30, 2025, and the comprehensive 2025 report chronicles how its initiatives put Princeton’s values into action. With the theme “Forward and Beyond,” the report is structured around a series of statements beginning with the phrase “Forward to,” followed by text relating to a campaign priority, to illustrate the university’s unique approach to the liberal arts and highlight the campaign’s accomplishments. Through premium materials and printing techniques, the oversized volume makes a strong initial impression with maximum resilience, captivating readers with its impressive physicality and compelling storytelling. Printed copies were mailed to leading donors and volunteers and shared with all campus partners who had contributed to the effort or who had been featured in the report. A digital version was also posted online, making it available to all alumni, parents, and friends of the university. The report has been enthusiastically reviewed by all who have received it.
From the Judges
An aesthetically pleasing, well-designed piece that keeps the reader wanting to turn the page. Kudos for the crisp, clean pictures that highlight the storytelling.
