More than just a fundraising campaign, Princeton's Venture Forward provided a platform to communicate the university's service and its vision for the future. As a compilation from profile videos across several years of the Venture Forward campaign, the video features alumni of varying ages and disciplines; for them, the university's informal motto, "Princeton in the nation's service and in the service of humanity," is a way of life. We showed the video to kick off our Alumni Day program in February 2025--an event attended by more than 1,000 alumni and guests. During Alumni Day, Princeton awards its highest honors to alumni and students for their achievements and commitment to public service, so the video was a fitting tribute to all alumni called to service.
From the Judges
The judges awarded this submission a silver for its exceptional execution, polished production quality, and overall professionalism. Every aspect of the campaign felt intentional, creative, and thoughtfully produced, resulting in a highly compelling final product. While the scope and resources required may make the concept more difficult for other institutions to replicate, the quality and effectiveness of the storytelling were undeniable.
