In February, we created a small "Match Month" campaign to target current year donors and LYBUNTs who might be able to double or triple their donation. The campaign included an email to a small group of prospects, banner ads in our monthly emails, and a story of a couple who leverage match month to make their gift go further. Matching gifts have steadily declined over the last five years. We wanted to see if we could reverse that trend. It worked! Donations went up as did engagement in the email and story. Lehigh was featured at Double The Donation webinar and conference and won an award. Those banner ads expanded to other months and targeted times (Giving Tuesday and Matching Wednesday) to help remind people how their gift could go further.
From the Judges
Low cost with a high impact. Easy to replicate and great visual marketing.
