In 2025, higher education faced rapid technological change and growing public debate about its role in society. Dartmouth President Sian Leah Beilock used her LinkedIn newsletter to engage directly in these conversations. The series connects Dartmouth’s institutional priorities—including dialogue across differences, student well-being, and innovation in teaching and research—with broader societal challenges. Each installment pairs commentary on current issues with examples of how Dartmouth is responding. LinkedIn was selected for its reach among higher education leaders, policymakers, alumni, and professionals across industries. The platform’s newsletter feature allows readers to subscribe instantly and receive notifications when new editions are published, while demographic targeting tools enable promotion to priority audiences. By pairing presidential perspective with the reach of a professional social network, the initiative promotes Dartmouth’s leadership voice in the broader conversation about the future of higher education.
From the Judges
This submission is an excellent example of pairing the right channel with the right message and right goals. The judges appreciated the proactive approach and felt that using the institution's president as a thought leader was impactful. This is a strong model for other institutions, with a clear fit between the strategy, platform, and strong content.
