Good for K-State, a magazine for donors, is now in its second year. It inspired readers to give more than $53,000 to Kansas State. Stories in these two issues drove donations of $25,000 to a safety net program, $17,900 to a theater scholarship, and more than $10,000 to a building renovation. We show the impact of philanthropy, focus on big ideas, and prove that donations deliver results. We also set the stage for future fundraising initiatives by connecting donors to wider causes they care about. We apply a feature approach to every story—even briefs—and vary writing formats to increase reader interest. Donors who gave $100 or more in the past three years get the print magazine. We also added select audience segments that have the capacity to grow. Social media ads broaden the audience, and companion videos extend our storytelling. In the monthly companion e-newsletter, no two readers see the same version. AI serves up stories on 29 interest tag topics, based on which causes readers have said they’re interested in.
From the Judges
The publication stands out for its fresh, dynamic design, strong photography, and engaging layout. Judges praised the innovative use of AI-driven audience customization, including tailored donor content, as well as the publication’s ability to reflect the school’s identity and inspire donor support. The mix of storytelling formats, thoughtful use of white space, QR codes, and high production value at a low cost created a polished, reader-focused experience that feels both creative and deeply cared for.
