At the University of Nebraska–Lincoln, we wanted to find a creative way to talk about the first day of classes. Typical first-day content focuses on what happens after the arrival of students on campus, but so much work goes on ahead of time to create a welcoming environment. We created a video around that idea. From preparing marching band uniforms for pickup to sprucing up the campus landscape, we highlighted work across the university that happens in the weeks ahead of the first day of classes. Paired with strong visuals, the voiceover juxtaposed a traditional broadcast voice with creative and humorous copy. We also made sure to include clips that alumni could reminisce over—like ones showing interactions with the campus’ iconic squirrels or a trip to the Dairy Store. The video amassed over 100,000 impressions across our flagship social accounts.
From the Judges
A smart and well-crafted take on a familiar moment, with a behind-the-scenes angle that adds warmth without overreaching. Additionally, judges loved how the video highlighted the hard work that goes into the first day of class.
