Cowboy Code Campaign
From the Nominator
These images were created during a campus rodeo event that coincided with the launch of Oklahoma State University's fundraising campaign, The Code Calls. The goal was to produce emotionally driven visuals that reflect the spirit of the OSU community, while aligning with the university's branding. The images were intended for a wide audience, including alumni, donors, prospective students, and the broader OSU community. Final photographs were used on multiple platforms, including social media, the university's website, print publications, and State Magazine.
From the Judges
What stood out most in this lovely series was the use of light at the “golden hour.” It captured the whole event beautifully. The consistency in color and style makes it immediately clear that the photographs belong to the same body of work, and the subject of the series is also very clear: the people. Rather than relying on traditional action-heavy rodeo imagery, the photographer offers a more intimate, behind-the-scenes perspective.