This video served as the announcement of the 2025 University of Maryland commencement speaker: Kermit The Frog. Jim Henson created Kermit while attending the University of Maryland, and so for Kermit to come back to campus as a speaker was a big deal. The choice of Kermit aimed to inject fun and nostalgia into the commencement ceremony, appealing to both graduates and their families. We leveraged Kermit’s iconic status and charm to create a celebratory and exciting tone. In the video, with humor and warmth, Kermit emphasizes the honor of speaking at such a significant event. The video was distributed via social media, email campaigns, and university channels to maximize reach. The video successfully captured the attention of the target audience, generating widespread anticipation for the commencement ceremony. It received 1.4 million views, 45,000 views, and 24,000 shares.
