The Wake Forest University accepted students website was developed as a resource hub for newly admitted students and their families. Designed as a “one-stop shop,” the site provides clear information on submitting an enrollment deposit, exploring first-year residence halls and campus living, understanding costs, registering for Campus Day (an on-campus event for accepted students and their families), and even downloading digital celebratory materials. The site is structured around how students naturally seek information and, more importantly, what they need to know to take the next steps toward enrollment at Wake Forest. The impact was immediate following launch. With nearly 4,000 admitted students and approximately 1,500 enrolling for the 2025-26 academic year, traffic quickly made it one of the top five most-visited Wake Forest websites—out of more than 200 sub-sites—during the two-month yield period. The university has also seen an increase in earlier enrollment deposits and overall yield momentum.
From the Judges
A well-planned site that achieves what many others struggle with--keeping students who are accepted but not enrolled engaged. The site gets them the info they need in an easy-to-use and comprehensive way. It's informative and also fun with the facts and downloads.
