The primary objective of the Accelerate Your Degree: Summer Session campaign was to increase summer session course enrollment by motivating continuing students to take timely action toward degree progress and completion. The campaign was designed around a clear, measurable call to action: To register for summer session courses. Secondary objectives included supporting student retention and on-time graduation; increasing awareness of the academic, financial, and scheduling benefits of summer session courses; and reducing friction in the enrollment decision-making process through clear, centralized, and student-friendly information.
From the Judges
The printed materials are eye-catching and direct students to the proper information. Excellent messaging positions a summer session as less of an optional route.
