William & Mary's 2025 Season's Greetings video was created to connect with our global audiences, primarily alumni. Designed for distribution in the annual presidential holiday message, on holiday.wm.edu, and across institutional social channels, the video embraces the universal theme of gratitude through the lens of a uniquely William & Mary tradition: our Yule Log doves. The concept centers around our William & Mary community members gathering to decorate their own Yule Log doves, as they reflect on what they are grateful for at William & Mary. The resulting personal stories from diverse voices demonstrate the warmth that defines our campus.
From the Judges
This video masterfully combines a campus tradition, student reflections, and a leadership message into a beautiful, warm holiday touchpoint. The unscripted format and engaging discussions resonated with their audience. Judges also appreciated the seamless integration of the president’s heartfelt message.
