Distributed to Williams College alumni, faculty, staff, and current families, Williams Magazine strengthens the supportive connections among the Williams community by providing readers with compelling and engaging experiences. To meet the communications goal of exploring the past, present, and future of Williams and the college's efforts to support student health and wellbeing, we crafted a story about the Williams Outing Club, a campus organization founded in 1915 that makes the outdoors accessible to everyone. Using outdoor gear, student volunteers, and other elements, we brought the story to life through a series of photographs that featured in the print magazine, social media with animation, and an online magazine.
From the Judges
Fun and unique way to showcase a unique aspect of the institution. Really creative, especially the use of materials and the way it was shot. Good concept, art direction, and production.
