Williams College has the oldest alumni association in the world, 30,000 strong, and it’s a tightly knit bunch who look out for each other—all around the globe and throughout their lives. Their enthusiasm is astonishing, their loyalty unswerving. The Office of Communications set out to create a visual identity for Williams alumni and establish a coherent appearance and tone for communications from the Office of College Relations, alumni groups, and the Society of Alumni. Working closely with the OCR and a small team of alumni, we engaged the alumni community and took an iterative approach to creating an identity that was ultimately very well received.
From the Judges
Williams College receives recognition for its innovative alumni identity refresh, successfully reconnecting generations of graduates through inclusive design, messaging clarity, and a stronger sense of community and pride in the Williams legacy.
