The video “The Power of Deep Rest” targets a broad audience, including the general public and the University of California, San Francisco community, with the strategic goal of promoting awareness about the health benefits of deep rest as explored through the pioneering research of Dr. Elissa Epel. The video was designed to complement an article in the UCSF magazine, ensuring the scientific findings were accessible and engaging. We utilized 3D imagery from the National Institutes of Health and Sketchfab, combined with a stylistic hand-drawn effect, to create a visually immersive experience. The script, developed in collaboration with Dr. Epel, was filmed at UCSF’s Pritzker Building and delivered with a calm, meditative tone. Since its release on UCTV and UCSF’s channel, the video has garnered over 540,000 views, significantly exceeding the typical viewership. The positive reception highlights the video’s impact in emphasizing the importance of deep rest in combating chronic stress.
From the Judges
Appreciate the brevity and the general interest topic. Animation was interesting. Narrator's "yoga-voice" quality fit the topic in an interesting way. Appreciate the sharing of at least one super-impactful metric.
