For Emory’s annual Day of Giving (EDOG), we created a fully animated 8-bit video, blending nostalgia with modern engagement strategies. Our goal was to craft a fun and visually distinctive promotional piece that would energize students and alumni. We designed every element in-house, pixelating Emory’s mascot, clock tower, entrance gate, and campus community to evoke the spirit of classic video games. The animation incorporated challenges, leaderboards, and friendly competition, aligning perfectly with EDOG’s fundraising format. The 2024 campaign raised $1,696,426—surpassing 2023’s total—and engaged 4,370 donors, including 1,307 new donors and 298 first-time alumni donors. While we sent the video a week before EDOG as a cultivation tool (not directly tied to donations), it helped build excitement and awareness. With zero external costs, the video was a testament to the talent of our internal team. One designer and one editor dedicated 160 hours to meticulously crafting the assets and animations, ensuring a polished, high-quality result. The video saw 511 views, with an 81% watch rate, significantly outperforming the previous year’s 444 views and 61% watch rate. To maximize reach, we partnered with Emory University’s main Instagram account. By merging nostalgia, creativity, and strategic distribution, we transformed a fundraising campaign into an immersive digital experience.
From the Judges
We agreed this was a creative and fun video that creates excitement for giving day. Kudos for being different from other giving day videos.
