The “Our Valley. Our Team. Our Time.” the athletics branding campaign was launched to ignite regional pride and bolster engagement with University of Texas Rio Grande Valley Athletics among the Rio Grande Valley community, students, alumni, and prospective students. Strategically, the campaign aimed to establish a distinct and unified brand identity for UTRGV Athletics, fostering a deeper connection with the local community and driving increased game attendance and fan support. Implementation involved a comprehensive rollout across social media platforms, print materials like schedules and posters, and promotional event collateral, all centered around a consistent visual theme and the powerful slogan. The campaign successfully resonated with the target audience, evidenced by anecdotal feedback and increased social media interaction. It served as a rallying cry, unifying the Valley under a shared banner of support for UTRGV Athletics and laying a foundation for sustained community engagement and athletic program growth.
From the Judges
UTRGV impressed with a powerful and visually dynamic athletics presentation that elevated school pride and effectively conveyed their sports program’s growth, goals, and spirit, making a compelling case for support and engagement.
