For an academic year in which more than 75% of students returned to new, different, and substantially enhanced and expanded school facilities, the theme of “New Beginnings” seemed especially appropriate to launch the 2024–2025 ’Wick Annual Fund. Coincidentally, at Opening Exercises, the Head of School had drawn on the theme of “New Beginnings,” uniting it with reflections on the storied history of great traditions that have long distinguished Brunswick—“the things that never change.” To introduce the themes to the entire support community, our staff creative video specialist assembled a short, inspirational film (with no “ask”). The film’s themes and images then naturally became the ingredients for a highly segmented, printed annual fund kick-off appeal to the entire support community. (Younger alumni received an e-version.) The communications successfully united the sense of our “New Beginnings” with “the things that never change” and have, thus far, garnered record financial support for the ’Wick Annual Fund.
From the Judges
A campaign that successfully leveraged the momentum of the start of the school year to achieve a high return on investment. More schools can benefit from taking similar immediate advantage.
