#MoveInMiami is Miami University’s annual day of giving, which engages alumni, parents, friends, faculty, staff, and students. In 2024, we celebrated the class of 2028 by rallying support for hundreds of university initiatives. The campaign surpassed expectations, setting a new benchmark for future efforts. In August 2024, we hosted the 11th #MoveInMiami, aiming for 2,028 gifts in 20 hours and 28 minutes. We exceeded our goal, securing 4,939 gifts and raising $5,954,596—the largest total to date. Interactive engagement through a mailed paper fortune teller helped donors explore giving options and over 200 project pages allowed departments, teams, and clubs to champion their causes. Personal storytelling from donors in a new “Why I Gave” feature was shared on our website and social media. We harnessed the nostalgia of move-in day and fostered a culture of philanthropy, demonstrated donor impact and honored donor choice, and increased alumni participation and elevated student support. More than 4,900 donors (of which 14.21% were first-time donors) raised nearly $6 million, with a 85.5% donor retention rate meaning 662 campus programs benefited from donor support.
From the Judges
We were impressed by the results of this growing tradition, praising the creativity, attention to detail, and strong donor engagement through unique elements like the mailed fortune teller and personalized thank-you videos. We noted the campaign’s clean, consistent branding and thoughtful execution, including creative use of QR codes and social media.
