Each year, the Association of Rice Alumni honors exceptional individuals for their professional achievements, community impact, and service to Rice University through the Laureates Awards Program. Our goal was to create an invitation suite and accompanying digital assets that reflected the prestige of this event while subtly incorporating elements of Rice’s identity. Our designer crafted an elegant, sophisticated design featuring Lovett Hall—one of Rice’s most iconic landmarks—and an owl, the university’s beloved mascot. These elements reinforced a sense of tradition and prestige while ensuring the design felt uniquely Rice. The invitation suite set the tone for the event, creating anticipation among honorees and guests. To maintain consistency across all event touchpoints, we extended the design to marketing emails, the event webpage, and social media promotions. This cohesive visual identity strengthened brand recognition and engagement while elevating the honoree experience. The response from our alumni relations partners and recipients was overwhelmingly positive, with many praising the refined and meaningful design. The digital assets contributed to increased engagement with the event across platforms, reinforcing the significance of the Laureates Awards and celebrating the honorees in a way befitting their achievements.
From the Judges
The judging panel agreed, a very elegant nomination with great use of artwork that elevates the final product.
