Virtually every academic institution creates a holiday video. What makes ours different is that we are charged with telling a story for our school within a university, a story driven by our small marketing team. We set an ambitious goal for ourselves: Shoot a video that’s unique and fun while somehow conveying key marketing messages. Hitting that mark is a delightful challenge every year.
From the Judges
We liked the way this video featured a variety of departments within the school, showcasing its offerings. The participation of a top-level alumni donor also made this video more unique and a possible stewardship example for other organizations.
