The GSU Blue Line is a 3.7-mile designated walking path through Georgia State University’s downtown Atlanta campus. It enhances navigation, safety, campus identity, and a sense of belonging. Inspired by urban trails like New York’s High Line and Atlanta’s Beltline, this initiative aims to position the Blue Line as a defining campus feature and aligns with GSU’s vision of creating a student-friendly urban campus. The project introduced QR-coded trail markers for wayfinding, historical insights, and emergency resources. Security measures include cameras, lighting, and increased campus security. A phased campaign approach—featuring a dedicated digital hub, high-profile media coverage, social media activations, public art installations and an official launch event—ensured sustained engagement and visibility. The results were remarkable: more than 250,000 social impressions, a 30% increase in applications for fall 2025, and a record-breaking $80 million gift from the Robert W. Woodruff Foundation, the largest single donation in University System of Georgia history. The GSU Blue Line has become a national model for urban campus placemaking, reinforcing GSU’s role as a leader in innovation, safety, and student engagement in the heart of downtown Atlanta.
From the Judges
The GSU Blue Line was a top entry for several of us. It was grounded in both the campus physical environment and mission. The donation results were very good, and the project serves as an inspiration to many.
