Florida International University’s latest commercial was created to immerse prospective students in the FIU experience through a first-person perspective. Designed to differentiate FIU from traditional university commercials, the advertisement uses a point-of-view approach, placing the viewer directly in the shoes of a student. The commercial highlights the balance between academic excellence and student life, reinforcing FIU’s commitment to preparing students for successful futures. The video follows a student from their acceptance into FIU through an exhilarating four-year journey, including dorm move-in, engaging classes, dynamic research, and social activities like kayaking and intramural soccer. It culminates with a national competition win and graduation, showcasing the transformative power of an FIU education. The commercial was strategically designed to break away from the traditional, cinematic university ads and instead embrace a fast-paced, user-generated content style. This approach leverages social media aesthetics to resonate more authentically with Gen Z audiences. The result is a high-energy, attention-grabbing commercial that has been broadcast nationally and used in targeted digital campaigns. Early engagement metrics indicate strong performance, including a 3.4% click-through rate and a 78% completion rate.
From the Judges
Very well done for what was likely a challenging shoot. This video connects well with potential students and highlights the diversity of experiences that students can have at FIU.
