The University of Notre Dame launched a geo-targeted digital campaign for approximately 3,000 attendees at the 2024 Rx and Illicit Drug Summit. With 490,617 impressions and strong engagement, the campaign effectively positioned Notre Dame as a thought leader in combating the opioid crisis—amplifying the university’s research, commitment, and impact among industry leaders.
From the Judges
This is a very impressive and noteworthy use of geo-targeting. It should serve as a model for how to reach precisely the right audiences at the right time and place. Notre Dame's campaign focused on institutional positioning at a globally significant conference, but the campaign's principles are readily applicable to any number of purposes in student recruitment, athletics, and more.
