In April 2024, the University of Denver launched The Denver Difference, it’s first-ever $1 billion campaign. Working with Parisleaf, our campaign communications partner, we set out to create a companion campaign microsite to showcase the vision for the campaign, inspire and connect emotionally with donors, provide depth and specificity for giving priorities, illustrate impact, share outcomes and the personal impact of donor support, and provide clear pathways for giving and volunteering. For the initial site launch, we pulled from foundational work identifying university, school, and unit campaign priorities to showcase campaign goals and impact to both internal and external audiences. The microsite also serves as a central reference point for the visual and messaging elements of our Denver Difference campaign identity, which is consistently woven into elements throughout the site. The site was designed to be dynamic and immersive, intentionally built to accommodate regular updates as we experience success in fundraising, develop new funding priorities, refresh campaign materials and assets, and have exciting news to share. Since launch, we have found that our internal stakeholders and campus leaders are engaged with content development, regularly sharing campaign success stories for inclusion. The site has generated a steady stream of inquiries through the "Stay Connected" form offered, including several from students who are now serving as campaign ambassadors at alumni and donor events and from potential donors who are now connected with development officers for qualification and cultivation.
From the Judges
A strong platform for a major campaign, this site shows thoughtful execution and backend flexibility. The structure is solid. We noted the vivid, story-driven content to enhance donor connection.
