From the Nominator

Our worldwide strategic partnerships and collaborations provide innovative solutions for businesses, insights for institutions, and an unforgettable experience for our students. We are a global university and to further elevate our reach and reputation, we communicate our strategic vision, research impact, and global partnerships to a corporate and academic audience. We produced an internationally focused, external-facing publication targeting professionals in key strategic regions: North America, East and Southeast Asia, Europe, India, and Africa. We chose a printed A4 perfect-bound format to create a visually appealing and tangible publication that could be distributed in person during international visits, meetings, and events such as the Times Higher Education World Academic Summit, which we hosted in October 2024. Providing a physical copy played a key role in our wider internationalization strategy, helping to foster personal relationships with senior leaders, institutional partners, and key global decision-makers. To create the publication in three months, we formed a cross-departmental working group, including marketing, academics, design, and content expertise. We compiled case studies, human-centered stories, and data aligned with our global goals of creating a healthier, more equal, sustainable, and innovative world. The content was crafted to appeal to a broad global audience, emphasizing our impact and solutions in these areas. The first edition, published in May 2024, had a print run of 1,500 copies. It was well-received, prompting a reprint in February 2025 due to its strong impact and positive feedback. This publication effectively extends our reach as a thought leader in academia and industry.

From the Judges

The University of Manchester international publication stood out for its clean yet dynamic design, thoughtful strategy, and sharp alignment with institutional goals. We praise its polished execution, compelling photography and illustration, and its smart audience-aware approach—particularly in communicating with non-English speakers. The piece’s global scope, engaging visuals, and strategic distribution make it a model of effective audience-first communication.