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UM Fundraising Campaign Graphics

Campaign Event Graphics

Year: 2025
Award Level: Silver
Award Winner(s): University of Michigan, Ann Arbor
Award: Circle of Excellence
Category: Design | Environmental Graphics
See supporting materials
Advertisement
From the Nominator

In 2024, University of Michigan, Ann Arbor, kicked off its most ambitious fundraising campaign: Look to Michigan. An innovative component of Look to Michigan is a focus on areas where Michigan is uniquely positioned to impact global challenges. With excellence across disciplines, commitment to the public good, and dedicated donors, the solutions to these challenges are within our reach. For the School of Public Health, the campaign kicked off with an event that highlighted the ways the school is engaged in one of the top campaign priorities: health and well-being.

From the Judges

This campaign's layout and use of prism colors created a sense of forward motion and energy and looked great in contrast to the Michigan navy blue. The prism window clings that create rainbows when light shines through was a thoughtful and playful decision. Images from this submission showed printed collateral among the crowd, giving us context to how the pieces were used and tied into the space. "This is a beautiful, surprising, design-forward approach," said one judge. "It works well and conveys the message clearly."

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